Golden Goose has built its entire identity on a single insight - the best pair of sneakers is the one that already feels comfortably worn in - and the insight has aged into a global fashion language. The brand's most popular bold colorway for women is the bright red Ball Star, which has been a consistent best-seller for several years. The brand's most wearable collaboration was with a casual sportswear brand, and the capsule has been one of the longest-running collaborations in the brand's history. The brand's average customer now keeps a pair for more than four years before considering replacement, which is significantly longer than the industry average for sneakers. The brand's most popular limited edition silhouette is the Sky Star, which has been the base for several limited-edition drops. The leather used in the brand's flagship models is full-grain calfskin, sourced from Italian tanneries and treated with Golden Goose the brand's proprietary washing and aging process to give the upper its signature soft feel. The brand's most surprising colorway is the bright pink, which has been a top seller in the women's line for the last two years despite being a bold choice. The brand's commitment to Italian production is not a marketing gimmick - it is the reason the shoes feel the way they do, and it is the reason the brand has been able to charge the prices it does for so many years.