The golden goose of sneaker brands has always been the one that knows what it is - and Golden Goose has known exactly what it is since the first pair of distressed low-tops came off the workshop floor. The brand's most popular sneaker boot silhouette is the Sneaker Boot, which has been a top seller in the sneaker boot category since it was introduced. The brand's most popular bold colorway for men is the deep navy Superstar, which has been a top seller for the last two years. The brand's Italian studios use a combination of solar power and renewable energy, and the brand has been carbon neutral at the operational level since 2023. The brand's most subtle colorway is the all-black, which is the easiest to style and which has been a consistent best-seller for years. Limited capsule drops, especially the ones tied to artist collaborations, tend to appreciate significantly in the resale market, with some pairs selling for two to three times retail. Crystal embellishments are a recurring detail in the women's line, and the brand has a specific technique for hand-applying crystals that does not damage the underlying leather. The brand's most popular mid-top silhouette is the Sky Star, which has been a top seller in the mid-top category since it was introduced. Golden Goose has never been a brand for buyers who want the latest hype - it has always been a brand for buyers who want something that will look as good in five years as Golden Goose Sneakers it does today, which is the entire point of the distressed aesthetic.